RICHMOND HILL, ON – The Evangelical Fellowship of Canada (EFC) welcomes the Love Movement, an innovative, Canadian, youth-focused initiative, onto its platform. Conceived in 2010 by co-founders Joel Gordon and Ben Porter, this media-rich movement uses television, print, social media and smart phone technology, unified under the brand LOVE IS MOVING, to teach young adults about a biblical understanding of love and to mobilize them to live out their faith through acts of love and service.
“The EFC’s new vision statement is ‘uniting Evangelicals to bless Canada in the name of Jesus,’ ” says EFC President Bruce Clemenger, “and the Love Is Moving materials are a perfect expression of this vision in action.”
“We know that youth want to make a difference,” says co-founder Joel Gordon, “and we know that they want to be connected to something bigger than themselves. This movement introduces young adults to the love of Christ and challenges them to take action on what that love means through tangible, practical acts of service.”
The movement is built around a biblical curriculum delivered through www.loveismoving.tv, an app and a magazine, and moves on to connect youth with frontline ministry opportunities in their communities and beyond.
“We capture stories of young adults sharing Christ’s love in action from all our media channels and weave them into a compelling media-rich, national narrative,” says co-founder Ben Porter. “We then use these stories to create the next iteration of the Love Is Moving curriculum. So, young adults living out Christ’s love become the curriculum.”
“We learned from the 2011 Hemorrhaging Faith research that young adults engage their faith experientially and collaboratively,” continues Clemenger. “Love Is Moving materials help churches and youth and young adult ministries make these connections for their youth and young adults.”
Beginning in January 2016 the movement's digital magazine, formerly known as Love In Action, will change its name to LOVE IS MOVING and be bundled as a free printed extra with the EFC’s national magazine, Faith Today.