Billboard Campaign: Buying Sex Is a Crime

26 June 2017

The EFC is part of a national initiative that today launched a billboard campaign ( See a related July interview with the EFC's Julia Beazley in which she explains some of the motivation for the campaign.

The Buying Sex Is a Crime Campaign is supported by a wide cross-section of groups from across the country that are united in our desire to see an end to sexual exploitation in Canada.

Buying sex, or attempting to buy sex, is illegal in Canada.

In 2014, Canada passed the Protection of Communities and Exploited Persons Act, which declared that the purchase or attempted purchase of sex was illegal – wherever, and whenever it occurs. This shift is significant, because the demand for paid sex is what funnels women into prostitution and fuels sex trafficking.

The preamble of the bill recognized that prostitution is inherently dangerous and exploitative, that objectification of the human body and commodification of sexuality causes social harm, and that prostitution violates human dignity and equality between the sexes. It also recognizes coercive elements like poverty, addiction, colonization, mental illness and racialization as a few key contributing factors to individuals entering prostitution or being vulnerable to exploitation.

Ending exploitation means turning the focus away from those who are prostituted and exploited and onto the demand for paid sex, which is the root cause of sexual exploitation and human trafficking.

This approach has been proven effective in countries such as Norway, Sweden and Iceland, and has been adopted in recent years by several other countries.

It is critical that the federal government maintain and encourage enforcement of the current laws in order to ensure that Canada has a real chance of being a global leader in ending this type of exploitation.

Our federal government has stated its commitment to working towards gender equality in Parliament and in the day to day reality of average Canadians. They have committed to addressing violence against women and girls.

Upholding the Protection of Communities and Exploited Persons Act is a vital step toward achieving that equality and creating real safety for all peoples.


  • Beacon of Hope/Cambridge
  • BridgeNorth Women's Mentorship & Advocacy Services
  • Defend Dignity
  • formerly Exploited Voices Now Educating
  • Freedom Catalyst
  • Joy Smith Foundation
  • Ma Mawi Wi Chi Itata Centre Inc.
  • Next Step Ministries
  • Rahab Ministries
  • Resist Exploitation Embrace Dignity
  • Rising Angels
  • Salvation Army Correctional Services Saskatoon/John School
  • The Canadian Centre to End Human Trafficking
  • The Evangelical Fellowship of Canada
  • u-r home

See a complete list with details about each sponsor


  • Trisha Baptie (Exploited Voices Now Educating)
  • Mary-Lee Bouma (Resist Exploitation Embrace Dignity)
  • Sue Holtby (Defend Dignity)
  • Cliff Wiebe (Next Step Ministries)
  • Katelynn Robertson (Defend Dignity)
  • Albert Brown (Salvation Army John School)
  • Tyrone McKenzie (Defend Dignity)
  • Arlene Stinson (Freedom Catalyst)
  • Julia Ellergodt (Defend Dignity)
  • Diane Redsky (Ma Mawi Wi Chi Itata Centre)
  • Joy Smith (Joy Smith Foundation)
  • Laura Ross (Beacon of Hope)
  • Katarina MacLeod (Rising Angels)
  • Casandra Diamond (BridgeNorth Women’s Mentoring and Advocacy Services)
  • Debbie Pond (u-r home)
  • Glendyne Gerrard (Defend Dignity)
  • Casandra Diamond (BridgeNorth Women’s Mentoring and Advocacy Services)
  • Glendyne Gerrard
  • Julia Beazley
  • Glendyne Gerrard (Defend Dignity)
  • Glendyne Gerrard (Defend Dignity)
  • Debbie Pond (u-r home)
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